Over the last few years, we expanded Umicore's online eco-system from a single group website to a multi-website environment where all of the business units, local branches, and job sites are integrated in a strong content heavy framework. Due to our content tool Abracadabra, Umicore has the opportunity to search within the entire eco-system and re-use exisiting content where needed. Universal content and main branding elements make sure their brand consistency is on point throughout the entire range of websites.
The Umicore eco-system
Detailed web guidelines were created to ensure brand consistency throughout the entire ecosystem
Jobs, jobs, jobs.
By re-using the content imported for the careers section, we were able to have a global career site, a regional career site and the option for avery business unit to have it's career section.